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Happy shoppers more responsive to digital signage

Shoppers respond better to digital advertising in larger malls because they are consistently happier and more engaged, according to the second wave of the groundbreaking digital malls study from lifestyle and environments network Kinetic Worldwide and Clear Channel Outdoor.

The latest instalment of face-tracking research into consumer moods and engagement was conducted at Westfield Merry Hill, West Midlands – a retail and leisure destination ranked in the top five malls nationally[1]. The new research progresses an earlier study in January 2010 which was conducted in Westfield Royal Victoria Place, Tunbridge Wells – a smaller mall in a commuter town.